B R A N D I N G • What’s in a brand? Why does it matter?
Branding is the art of recognition. We see golden arches, we think @mcdonalds . We see a swoosh, we think @nike . That kind of connection between company and customer requires steadfast consistency, and millions of dollars.
So imagine our delight when we see our brand in the most unexpected places! MUSE has TWO CLIENTS who tattooed our logo on their bodies! MUSE has one client that takes his car-show car “Sinister Muses” across North America with our logo on his spoiler. MUSE has bars that use our logo’d coasters. We have been in traffic where we spot a bumper sticker and a lunch truck with MUSE all over it.
We were the 1st parlor nationwide to properly develop a brand, an identity, and a standard of class! Boston Pizza’s have us on their screens, The Everything to do With Sex Show has us on huge banners, couples retreats and swingers clubs proudly hang our logo inside their venues. There was a time when @playboy was frowned upon….Now we sell branded MUSE gear!
No matter the industry or how cutting edge it may seem, with dedicated focus you can turn anything into a household name! You have to know your goals, your message, and how you are different….
What MUSE consistently proves is that anything is possible!